LEAN CANVAS

The Lean Canvas provides a clear framework for Chaplie & Coffee to address sustainability in the fashion industry. It focuses on our mission to educate and inspire younger generations through creative products like storybooks, interactive platforms, and workshops, while also outlining the key problems, solutions, and strategies for making an impact.

PROBLEM

1. Currently, the ethical problems & pollution from the fashion industry are often overlooked.

2. Lacking awareness about the global impact of the fashion industry, such as textile/energy waste, greenwashing, and fast fashion.

3. There’s limited education related to sustainable fashion for children.

SOLUTION

1. Children’s picture book: Proceed with a children’s picture book about the fashion industry’s impact on raising awareness among the next generation.

2. App and website: Create an application or website platform that uses a playful, funny way to bring and educate sustainable information to the audience.

3. Offline workshops and events: Work with schools or summer camps to set up workshops for children and parents to create an immersive learning experience.

UNIQUE VALUE PROPOSITION

1. The information obtained from childhood influences us sincerely; we not only want to impact specific generations but also try to transfer the correct sustainable fashion information through engaging, story-driven picture books for children.

2. We also provide an interactive app or platform that raises awareness about the harmful impacts of the fashion industry. Even teenagers or adults can get helpful information. So they can become informed, thoughtful consumers, helping them understand how fashion choices can shape a better future for the planet.

EXISTING ALTERNATIVES

Currently, only have some social media talk and transfer information about conscious fashion, but most of their target is for adults. 

KEY METRICS

1. Sales of the books

2. The User engagement and retention rates on the app or platform.

3. Feedback and testimonials from users and educators.

HIGH LEVEL CONCEPT

Empowering future generations with sustainable fashion insights through engaging storybooks and the interactive platform for learning, inspiring informed, responsible choices for a better planet.

UNFAIR ADVANTAGE

1. ​​Early education focuses on creating lifelong awareness and habits in a sustainable fashion.

2. Unique combination of educational storytelling and interactive digital content.

CUSTOMER SEGMENTS

1. Parents: Focus on parents who are interested in sustainability, responsible consumption, and ethical practice and want to raise their children with these values. 

2. School/Organization: Seeking educational and sustainable resources to teach the audience about sustainability.

COST STRUCTURE

1. Published book fee (Including the salary for author and illustrator)

2. App & Platform development fee

3. App & Platform maintenance fee

4. Employee salary

5. Marketing & disruption expense

6. Other operation fee

CHANNELS

1. Selling books

2. App or website platform

3. Advertisement revenue

4. Merchandise 

EARLY ADOPTERS

1st phase: Friends and family members who have little kids.

2nd phase: Ask them to share in their “mom’s group.” to enhance the customers.

REVENUE STREAMS

1. Book sales

2. Application/Platform subscription

3. Advertisement fee from App & Platform

4. Workshops and Events